With the pace of technology developments today, more and more businesses are acknowledging the benefits that effective social media marketing can bring. Online stores and even traditional ones are setting up their Facebook pages, Twitter accounts, Google + pages, LinkedIn, and even Pinterest.
Is It the TREND?
NO, they are not doing this just to go with the flow or be “in” with the trend. They are going into online marketing, particularly social media, because they have realized its potential to conduct business and reach their target customers in a most cost-effective way.
The problem is, not everyone can have the same level of success with this type of approach.
So WHAT does it TAKE?
Before we could answer that, let us first see why social media marketing makes sense. First, social media sites have millions of registered users. These users log into their accounts everyday checking for different updates on their newsfeeds. Sounds like the perfect place to conduct business!
But how can you make your posts stand out from the other million posts out there? What does it take for the users to stop scrolling at their feeds and read your post?
Pictures! Attractive, compelling, informative, pictures!
Videos would be awesome, but they take more time to prepare than pictures.
If all your competitors are already adding images on their posts, then good for you. You can have the advantage of posting infographics rather than just posting regular pictures.
Using infographics allows you to put up a clear message, while grabbing your readers’ attention, and making them understand a complex data through a compelling visual story.
Now that’s what it takes to achieve success!
I N F O G R A P H I C S